Research On Motivation And Performance Of Equity Alliance Of A Petrochemical Enterprise Under The "The Belt And Road Initiative"

With the goal of mutual benefit and win-win,equity alliance highly conforms to the core concept and goal of "The Belt and Road Initiative",and has become an increasingly popular foreign investment mode for countries along "The Belt and Road".The oil and gas industry is a key area of cooperation under the "The Belt and Road Initiative".The case in this paper is the top ten investment projects of China in countries along the "The Belt and Road" from 2015 to 2016.Both the project scale and the cooperation model are representative and meaningful for the oil and gas industry.Through the analysis of typical cases,this paper aims to explore why the case enterprises choose equity alliance as the form of investment under the "The Belt and Road Initiative",how to develop the alliance and whether to achieve a win-win situation,and draw experience from the investment for the enterprises under "The Belt and Road Initiative".For the purpose of studying win-win situation,this paper chooses two perspectives of both sides of the investment,and studies the case with the process of equity alliance as the clue.Starting from the investment opportunities in the oil and gas industry under "The Belt and Road Initiative",this paper lays a foundation for the analysis of the external motivations of enterprise alliance,and systematically analyzes the internal and external motivations of equity alliance based on the advantages of both parties.Combined with the advantages and motivations of both sides of the alliance,this paper explores the reasons and modes for enterprises to choose the specific form of equity alliance,and evaluates the complementarity of the form of the alliance with the advantages and motivations of the enterprise.On the basis of exploring the "why" and "how" of the enterprise to develop the equity alliance,this paper studies the performance of both sides of the alliance from the short-term and long-term perspectives,and answers the question of "what is the effect".The research found that,under the promotion of“The Belt and Road Initiative",both sides of the alliance have the external environment and conditions for investment cooperation.Combined with their complementary advantages in resources and capabilities,they have built a cooperation mode that conforms to the motivation of both sides of the alliance,and achieved good alliance performance.In this case,the complementary advantages and motivations of the two sides of the alliance and the cooperation mode of the equity alliance have a strong reference significance for oil and gas enterprises to implement the equity alliance under the background of "The Belt and Road".And this paper puts forward suggestions based on the research.