| Nowadays, competition is increasingly fierce in global civil aviation market, the airline strategic alliance has been the effective method in providing complete air transport products to meet the demand for passengers, expanding the networks to the global scale and dealing with bilateral control of international air transport. However, with the continuous development of equity investment, the common way of seeking strategic partners through equity cooperation in civil aviation industry. In 2014, Etihad Airways established new alliance“Etihad Airways Partners” as a link to equity relationship is the most worthy of attention,which incorporated with Air Berlin affiliating with Oneworld Alliance and Alitalia affiliating with SkyTeam Alliance. The members of airline strategic alliance joined external alliance as the link of equity cooperation, the airline strategic alliance faced more instability in the course of development and operation. Therefore, to study the stability of airline strategic alliance has important theory value and practical significance.This paper used structural equation model and system dynamics model to research and evaluate the stability of airline strategic alliance influenced by external equity cooperation.First, the article organized and analyzed the research status and the related theories of equity cooperation and alliance stability. Second, through sorted out the factors and its relationship about the stability of airline strategic alliance influenced by external equity cooperation,established the influenced mechanism and constructed hypothesis model. Third, used structural equation model to test and amend research hypothesis were proposed, after that established and simulated the system dynamics model to evaluate the degree of the stability of airline strategic alliance. Finally based on findings in this study, several reasonable suggestions were proposed to improve the stability of airline strategic alliance. |
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