A Study On The Impact Of Internet Business Model On Audit Risk

The popularity of the Internet has changed the way of social development and people's lifestyles,while gradually affecting the development model of enterprises.The advancement of the business model is the inevitable development of the Internet era.In recent years,many enterprises have begun to transform in order to seek innovation,and gradually shift from the traditional business model product service to the Internet model product service.At the same time,the transformation of business models has greatly affected economic,political,regulatory and people's life changes.Compared with the traditional business model,the Internet business model has unique features.In this context,how to use auditing methods to conduct risk aversion for enterprises under the Internet model has certain practical needs.As the factors affecting audit risk are more complicated,the auditing elements such as the auditing environment and auditing objects have also changed.Therefore,it is necessary to analyze the auditing risks according to the new auditing characteristics of the Internet business model enterprises.In 2017,the State Counci' s government report proposed to vigorously develop Internet finance and encourage enterprises to use Internet technology for innovation and development.With the support of national policies,the upgrading of business models brought about by“Internet Plus”will gradually become the future development trend of Chinese enterprises.In the new model,the risk of corporate auditing continues to increase.Under the background of exploring the continuous development and application of the Internet business model,the research on the impact of financial fraud on audit risk has gradually increased.The paper selects LeTV's Internet ecological model as an example,evaluates its audit risk,and proposes measures to investigate how to conduct an effective audit of the Internet business model and provide reference for avoiding commercial audit risk.The new business model is a new challenge in itself.It will bring new problems and uncertain business aspects to the confirmation and measurement of corporate financial reports.Mode changes will affect the existing means of auditing to a certain extent.It has been studied that the Internet business model will affect the financial level,internal control and internal audit risks,but how the company's business model upgrade affects the audit risk systematically and further affects the company's operations,leading to the failure of the company to face the risk of failure and delisting,insufficient.LeTV's delisting risk is a hot spot of current concern.How the Internet business model such as LeTV.com affects the factors of contemporary audit risk and how it affects the audit development process will become an urgent issue for all sectors of the society in the future.This paper takes the Internet business model enterprise as the main research object,and compares the differences between the traditional model and the Internet model.According to the classification of audit risk models,LeTV will explain the risks generated by the major misstatement level and the risk level in the process of building the ecological circle,and observe the data.Finally,briefly analyze how the risks after the upgrade of the model should be addressed.