Study On The Operation And Development Countermeasures Of Yichun's Former Dream Farm

Yichun City,Jiangxi Province has a beautiful environment and good greening conditions.It has unique advantages and has made some achievements in the development of leisure farms.However,some problems have arisen and it is facing bottlenecks and challenges.In the past,farmhouses only provided catering and accommodation services.Nowadays,this can no longer meet the consumption needs of modern consumers.On the basis of this,ecological leisure farms increase tourism and entertainment projects such as picking vegetables and fruits,fishing,visiting and visiting,and processing and selling agricultural products.The mode of operation,integrating agricultural production,leisure and entertainment,tourism and sightseeing,is a new choice for modern consumers.This article will be Yichun from the Former dream farm as a research object,the strategic management,marketing theory and research methods introduced into the enterprise for in-depth discussion,analysis and research,find the existing problems: tourism product homogenization is serious;project planning lag blindness;service quality Unsatisfactory;management needs to be strengthened;lack of innovation in marketing;supporting facilities to be improved;lack of corporate brand,features and highlights.Using PEST analysis model and other methods to analyze the various situations faced by the company in the development process,propose countermeasures: highlight the key points of image positioning;create a green ecological brand;expand the holiday leisure market;highlight the "previous dream" highlights;product development Highlight the characteristics;operate green ingredients,fine fruits and vegetables,special cooking,health and leisure facilities;product design emphasizes brand;marketing promotion plan;optimize organization setting,standardize operation mechanism;introduce various talents,strengthen job training,improve performance evaluation;establish industry Association;strive for government support;create a safe atmosphere.At present,China's international trade is under pressure,supply-side reform is in a critical period,and the economy is accelerating transformation and upgrading.Rural eco-tourism has made important contributions to China's economic development and economic restructuring,and it has increasingly shown that it is in tourism.The special status is an important channel to solve the problems of increasing farmers' income,increasing agricultural value,and peasant employment.The research results of this thesis not only reflect the significance of the development of the former dream village,but also reflect how to build a modern socialist new countryside to provide development ideas.this paper has some innovations based on previous research:1.The research results of this thesis can solve the problems existing in the development and operation of the Former dream farm..2.In the industry of leisure farms in Yichun City,the problems existing in the development and operation of the Former dream farm.also existed in other enterprises,which is also of reference value to the development of other rural ecotourism enterprises similar to the Former dream farm.