The Countermeasures Of Integration Of Tourism Resources Of Tourism Destination In Big Wugong Mountain

The integration of tourism resources refers to the integration of all tourism-related resource elements in the region and surrounding areas in accordance with the overall development goals and plans of the region in a certain scope in order to reach the maximum value of the tourism market.At present,the competition in the international and domestic tourism markets has been developed from the competition individual attractions and routes to the stage of joint competition in regional tourism.The integration of tourism resources is not only the inherent need of regional tourism development,but also the inevitable choice for the tourism business entities in the region to seek to maximize the use.Since the reform and opening,the tourism management system at the national level has greatly promoted the development of China’s tourism industry after three institutional reforms.However,there are still many problems in the current local tourism management system,such as the problem of management chaos,the irrational industrial structure,and the contradictions of uncoordinated competition and cooperation.These problems have seriously restricted the development of China’s tourism industry.Based on the theoretical study of tourism resources integration,this paper makes full use of literature analysis method,field survey and investigation method,and questionnaire survey to analyze the feasibility,influencing factors and key issues of Big Wugong Mountain’s integration of regional tourism resources.This paper first introduces the history of Wugong Mountain,tourism resources,current tourism development,and the problems and causes in the current tourism development process.Then it conducts an in-depth investigation and analysis of the tourism activities in Big Wugong Mountain based on the main obstacles of the integration and to draw the corresponding investigation conclusions.Finally,the general idea and specific countermeasures for the integration of tourism resources in Big Wugong Mountain are put forward.The research results show that the core problem of regional tourism resource integration is to break the barriers of administrative divisions,implement regional tourism resources planning,overall development,and overall marketing,and establish a set of relevant mechanisms to coordinate the interests of all parties in the region.In the process of regional tourism resource integration,it is necessary to give full play to the leading role of the government.Relevant scenic area management departments and enterprises in the region should actively participate and cooperate,and finally the healthy,scientific and orderly development of tourism in the region will be achieved.