On The Impact Of Tourism Cluster To The Tourism Destination Competence

Along with the swift development of Tourism Industry, the draw-up function of the Industry on the the economy becomes more and more obvious day by day, every destination invest more and more on the Tourism Industry, this kind of big area industry investment growth and the limited market demand growth becomes unbalanced, and this causes intensive competition between the tourism destinations. So how to enhance the competence of the tourism destination becomes a realistic question which urgently awaited to be solved. As an effective way to promote competition ability of the tourism destination, Tourism Cluster has been already in appearance in many tourism destination. But the research on the Tourism Cluster is still relatively weak, furthermore how the Tourism Cluster influences the competition ability of the tourism destination is even weaker. Therefore, based on the analysis of the previous research work on tourism cluster and the tourism destination , this article discusses the impact of tourism cluster on the tourism destination competence, and takes Jinggang Mountain as the example, analyses the development state of Jinggang mountain tourism cluster, based on which, the article puts forward the specific ways to improve the tourism cluster and enhance the destination competence. Five parts are included in the thesis:The first part serves as an introduction, mainly discusses the research background, goal and significance . This part also discusses the domestic and foreign research works.The second part serves as the elaboration of the related theory. This part elaborates the theory about tourism cluster and the theory about tourism destination competence seperately. When analysing the theory about tourism cluster, first of all, the artical analyses the connotation of tourism, tourism industry and industry cluster, based on which, the artical carries on the elaboration of the tourism cluster's constitution and characteristic, finally analyzes where the tourism cluster's competitive advantage lies at. When analysing the theory about tourism destination competence, the thesis analyses the connotation of competence and tourism destination, then based on this the artical carries on the analysis of the connotation of the tourism destination competence , then puts forward four kind of influence factor of the tourism destination competence(foundation factor, support factor, development factor, adjustment factor), and carries the analysis on the relationship between the four kinds of influence factor, upon all this above, then the article proposes the tourism destination competence model .The third part serves as the research work on the impact of tourism cluster on the tourism destination competence, The article elaborates the impact of tourism cluster on the four kinds of influence factor separately.The fourth part serves as the research work on Jinggang Mountain tourism cluster. First of all, the article carries on the analysis of the development states of the Jinggang Mountain tourism cluster, and then elaborates the impact of tourism cluster on Jinggang Mountain tourism development, based on which , the article separately proposes the countermeasures to promote tourism cluster from both the government's and the enterprise's angle.The fifth part serves as the conclusion. Brings out the main ideas of this thesis closely related to the studies mentioned above.