The Impact Of Financing And Profit Patterns Of Platform Licorne Enterprises On Cash Flow

Unicorn enterprises refer to elite enterprises that have no more than ten years of entrepreneurship and a business valuation of more than one billion dollars.Platform Unicorn enterprises refer to Unicorn enterprises that provide trading platforms for suppliers and demanders.Under the background of "mass entrepreneurship and innovation" in China,through the unremitting efforts of entrepreneurs,China has achieved 32% of the global Unicorn enterprises.However,in the plateau Unicorn enterprise camp,there are many enterprises that have died young.The most direct reason is the breakage of cash flow,which is also the most critical reason.In view of this,through systematic analysis,collecting and collating relevant research literature,and studying the cash flow realization mechanism of platform-based Unicorn enterprises,this paper will help platform-based Unicorn enterprises to grasp the main factors and weak links of cash flow in the enterprise life cycle,and provide some reference for realizing sustainable development of enterprises.Based on the theory of enterprise life cycle,financing and profit,this paper takes Pin duo-duo,a typical enterprise of platform-type unicorn,as the research object,collects the information of Pin duo-duo's management and financial management from multiple channels by exploratory case study method,through in-depth analysis.It also analyses the realization of cash flow and its influencing factors in each stage of Pin duo-duo's development.This paper tries to reveal the mechanism behind the cash flow realization of platform Unicorn enterprises.After studying platform Unicorn enterprises,this paper finds the following conclusions: in the initial stage of enterprises,the cash flow mainly comes from private equity funds.Accumulating operating capital through the mode of "burning money for market",huge marketing expenses are liable to cause negative cash flow.The social relations and entrepreneurial experience of the founders of enterprises play a key role in winning private equity fund investment.In the growth period,enterprises rely on profit models adapted to their own operating characteristics,and reach strategic partnerships with investors.Viral marketing is an important measure to rapidly increase the scale of enterprise operation.In the relatively mature period,enterprises rely on sufficient cash inflows and sound profit models to achieve the company's operating objectives.In order to achieve faster growth of enterprises,it is necessary to continue to introduce private equity funds and other ways to increase cash inflows.deepen management activities,increase R&D investment,and achieve enterprise income growth.Finally,based on the existing problems of Pin duo-duo cash flow,the paper puts forward relevant suggestions from two aspects: strengthening the logistics construction and integration construction of Pin duo-duo,expecting that Pin duo-duo can obtain stronger cash flow,and also provide reference for relevant enterprises.