Research Report On Pet Insurance Awareness And Demand Willingness

As China's population ages,the degree of urbanization continues to increase,and people's disposable income increases,which promotes the prosperity of the pet market.As pets gradually enter each family,the number of pet families increases,and the pet economy continues to be promoted.development of.However,when people keep pets,there are also economic losses such as high pet medical expenses,pet liability risks,and pet loss risks.Therefore,pet insurance came into being.However,at present,our people's awareness of pet insurance is still very shallow.In order to promote the development of pet insurance business,we must first understand people's cognition and demand willingness for such products,as well as many factors affecting cognitive situation and willingness to demand.We collected questionnaires for families with pets(cats and dogs)as survey subjects.The questionnaire covers the basic information of pet family members,the basic information of pets,the awareness of the owner's risk to pets,the knowledge of pet insurance and the willingness to demand pet insurance.The sample size is 637,which is more comprehensive.Also representative.Using descriptive analysis and logistic regression analysis,we believe that the six factors of the owner's education,price range,pet price,illness,cognition and cost perception have a significant impact on the owner's pet insurance perception.The education and the price range of the owner have a significant impact on the willingness of the owner's pet insurance.In response to the owner's awareness of pet insurance and the willingness to demand,the author put forward measures to further improve the pet insurance products,simplify the insurance process,increase the propaganda in a targeted manner,and improve the pet insurance business against the market gap.