Ph Wine Marketing Channels To Build Research, And Management Problems

Marketing channel is more important than it was as the fierce competition of theconsumer goods market. It make the goods and the service can be smoothly accept by theconsumers from a set of organizations. Channel management is the most importantdecision for the company leaders and the other marketing decisions were also came outfrom it. "Channel is the king of the marketing". The leaders of the small andmedium-sized companies have to warn themselves like this: the channel crisis will betaken place in every company and it is necessary for every company to improve it'schannel system to make it be more effective and competitive. How to reach the target,this thesis will help us find the way.The thesis set out from the basic marketing channel theory based on the example ofPH company wine marketing channel. Including the channel programming and selecting;Channel management and evaluation; channel adjustment and impact avoiding etc.According to the real operations and problems occurred in PH channel management, thethesis try to deal handle above-mentioned subjects on the basis of marketing channeltheory. Firstly induce the theory that will be used. Secondly the inner and exteriorenvironments of PH company, then analysis the causes of channel management problem,at last put forward the channel construction and management methords. Finallysummarize the achievements of the theory using.The results of this thesis will be taken for direct guidance for PH company and canalso be referenced by other small and medium-sized consumer goods companies for thepurpose of marketing channel management.