A Study On The Credit Evaluation Mechanism In The Social Commerce

Social commerce is a new pattern derived from the development of e-commerce.Businesses help social interaction and user create content by making use of social media and network technology to help consumers make decisions online and make products and services online.With the rapid development of agricultural products' Socialized business,e-commerce has become a new mode for people to engage in business activities.It has become an important driving force for the development of agricultural economy in the future.However,online transactions are different from real transactions.Online transactions are likely to cause a series of security problems,such as electronic trading information is easily tampered with and destroyed,and the integrity of both sides of the transaction can not be guaranteed.E-commerce transaction security is difficult to be guaranteed.In the current trade of agricultural products in our country,even if there is a strict quality supervision method,there is still the risk of transaction and the appearance of credit.In the current e-commerce market safety technology of agricultural products is not high,the law and the credit system is not perfect,agricultural social business integrity risk will be greater,the risk is more serious,has become the biggest bottleneck restricting the development of commercial society of agricultural products in China.The research object of this paper is the credit evaluation mechanism in the socialization of agricultural products.Through the current situation of the development of agricultural products' Socialized business,the purpose,significance,research methods and technical line of strengthening the credit mechanism of agricultural products socialization are discussed.Based on the operation mode of agricultural product socialization business,the credit structure and credit characteristics of agricultural products,this paper expounds the socialized business credit evaluation of agricultural products,including the basic theory of credit evaluation,including the concept and method of credit evaluation,the lack of evaluation and the mechanism of credit risk;From the present situation of the social business credit system of agricultural products,the reasons for the lack of credit system are analyzed;This paper puts forward some concrete ideas on the construction of the credit guarantee system for the socialized commercial society of agricultural products.This paper compared the social commerce based on agricultural products and other products of the business community has its own characteristics,but also to the credit risk management requirements are higher,establish and perfect the agricultural social commerce social credit guarantee system is of great significance to build a comprehensive agricultural social commerce credit risk early warning,Building a credit information database platform,making efforts to create a good atmosphere of integrity and law-abiding,and establishing the necessary information disclosure systemmonitoring,transfer and prevent violations disciplinary records and credit mechanism.At the same time,agricultural social commerce credit mechanism research to clarify the product quality in the construction business credit mechanism of socialization is the kingly way,government supervision is the guarantee,legal service is the path to open a huge market of agricultural products,social commerce potential enhancement agricultural product supply side reform which has certain guiding significance.Finally,this paper uses a detailed case to illustrate the impact of the credit evaluation mechanism on the consumer.