Research On Profit Model And Risk Of Yirendai P2P Network Lending Platform

Since the development of P2P network lending in our country in 2007,it has entered the contraction period of rational development from the period of crazy expansion.No matter what period,the leapfrog point of an enterprise lies in "profitability".During the expansion period,the turnover of P2P online loans increased rapidly,but profits did not rise synchronously.The whole industry was in a loss state and could not achieve economies of scale.In the period of rational development,what the waves left behind was a compliance platform with good profitability,but in the year of online lending supervision in 2018,these platforms are also facing the problems of market saturation,layer-by-layer supervision,homogenization of products and rising customer cost.As the first stock listed overseas,Yirendai has outstanding business performance,and its profit model has many advantages to learn from.However,with the declining profit margin,the problems and risks of the platform profit model have also been exposed.Firstly,this paper analyses the characteristics and overall development of China's network lending industry,classifies and combs the three main profit models in the industry,and then chooses the representative compound profit model platform "Yirendai " as the research object,and introduces its operation mode,platform services and products,as well as its profit situation.Then,from the profit object,profit point,profit measure and profit barrier,this paper makes a systematic analysis of the platform profit model.At the same time,this paper also considers the potential risks of the Yirendai profit model from four dimensions: financial risk,compliance risk,operational risk and risk caused by the profit object.Finally,the corresponding policy suggestions are given according to the risk factors of the platform,so that the experience and lessons of pleasant loan can be used for reference by other platforms in the industry.