Research On Science Communication In Corporate Social Responsibility

In the era of rapid change of science and technology,the role of scientific and technological innovation in economic development is self-evident.The scientific communication work that complements science and technology innovation has also received much attention.The slogan of the state promoting "multi-participation" in science communication has been more than ten years.The trend of differentiation of the main body of science communication has gradually become apparent,and the cause of scientific communication has gradually been led by the government to rely on multiple forces.As an indispensable main body of social activities,enterprises play an increasingly prominent role in the scientific communication cause.Enterprises'participation in scientific communication has become the trend of the future development of science communication in China,and more and more enterprises regard science communication work as An important performance component in the field of social responsibility.Studying the scientific communication of enterprises is conducive to broadening the channels of scientific communication research in China,enriching the theoretical research of enterprises as the main body of scientific communication,and also helping enterprises to correctly understand the cause of scientific communication and give full play to the role of scientific communication.In order to understand in depth the internal logic that enterprises regard science communication services as corporate social responsibility,this paper starts with theoretical and empirical methods.Understanding the internal logic of corporate social responsibility and scientific communication requires the conceptual and category deconstruction of corporate social responsibility.This paper introduces the perspective of social construction in the second chapter and pursues the law of the construction of corporate social responsibility.The birthplace of the concept of corporate social responsibility in Europe and the United States,through the development of multiple historical stages,through the outbreak of social problems,collective discussion,in the field of dialogue and interaction in the public domain,corporate social responsibility continues to inject new themes,Gradually form the existing system category.The concept of western corporate social responsibility has been transplanted in China,and its social construction characteristics still exist.In the process of localization in China,scientific communication has been gradually constructed into the field of corporate social responsibility.In the third chapter,the construction of social responsibility social responsibility is based on the nature of scientific communication,political power,commercial power,industrial progress,and corporate strength.The five aspects are discussed in detail,and the internal and external driving forces of the social responsibility of science communication are analyzed.As an outstanding representative of Chinese enterprises,listed companies are representative in the field of corporate social responsibility.In order to further observe the status quo of social responsibility socialization of enterprise science communication,the fourth chapter uses the empirical method to carry out text classification and data statistics of listed companies'corporate social responsibility reports,from the total number of enterprises,the number of publications,industry distribution,geographical distribution,and the nature of enterprises.Quantitatively demonstrates the process of scientific communication being incorporated into corporate social responsibility,sums up the inherent characteristics and laws of enterprises engaged in scientific communication,and obtains preliminary conclusions.Enterprises regard science communication as an important manifestation of enterprises in the field of social responsibility.The number of social responsibility reports that disclose science communication has increased year by year.On the basis of this,the fifth chapter summarizes the problems in the current scientific communication of Chinese enterprises from the macroscopic point of view based on the results of data analysis,and divides the problems into tfhree aspects:the overall situation,the nature of the enterprise and the nature of the industry,and proposes the enterprise for the problem.Suggestions and reflections on internal and external science communication activities.In short,this paper attempts to clarify the development law of corporate social responsibility through in-depth analysis of the construction process of corporate social responsibility,and through the multi-dimensional analysis of social responsibility socialization of Chinese enterprises,based on the localization of corporate social responsibility in China,understand the science communication enterprise.The process of social responsibility construction clarifies ideas for the development of corporate social responsibility in China,and promotes enterprises to correctly understand science communication and provide better science communication products.According to the current situation of enterprises in the scientific communication industry,the shortcomings are found,and some suggestions are put forward as reference for the future scientific communication activities of enterprises.