Research On Marketing Strategy Of Hongshan Brassica Campestris Market Of Company A

China has long been a big agricultural country.Today,China has developed into a manufacturing power,but it is only a big country and not a strong country.With the continuous development of the economy,the gap between the rich and the poor is growing,and it still has a long way to go for urban-rural integration and comprehensive rural revitalization.Under this background,with the improvement of agricultural planting technology,the continuous improvement of agricultural products logistics and transportation services,and the increasing demand for high-quality agricultural products,the characteristic agricultural products with regional characteristics have ushered in the opportunity of industrialization development,how to use characteristic agricultural products.The key to creating an agricultural industry with regional characteristics and culture is to analyze relevant marketing strategies from the perspective of new marketing,so that the characteristic agricultural industry can develop in a scientific,rational and healthy direction.This article takes A company as the main research object.The company takes the Hongshan Brassica campestris as the main product,and is mainly responsible for the planting,picking,selling and storage of the Hongshan Brassica campestris,and breeding of seedlings.It is the representative enterprise of the Hongshan Brassica campestris field in Hubei Province.The research on the marketing of the company can help to clarify the marketing status of the Hongshan Brassica campestris,analyze the strategies and existing problems of the current characteristic agricultural products Hongshancai in the field of marketing,and propose relevant suggestions according to the existing problems.In order to promote the development of marketing of the Hongshan Brassica campestris of company A,and finally promote the development of marketing strategy of the Hongshan Brassica campestris market,and promote the development of the Hongshan Brassica campestris related industry.First of all,on the basis of reading a large number of related literatures,the author summarizes the background,significance,research purposes and research methods of the marketing strategy of the Hongshan Brassica campestris marketing market,and combines the research status at home and abroad to expound the characteristic agricultural products and marketing strategies.And other basic concepts,combed the relevant theoretical basis,comprehensively described the market environment,development history and development status of the Hongshan Brassica campestris in Wuhan,taking A company as the research object,and visited the company's several the Hongshan Brassica campestris planting areas.Gain insight into the marketing status and issues of Company A.In the specific research methods,this paper intends to use the literature method,investigation method,SWOT analysis method,PEST analysis method,combined with 4P theory to analyze the marketing of the Hongshan Brassica campestris of company A.This paper attempts to analyze the marketing status of Company A Hongshancai in terms of market positioning,market segmentation,market selection,product strategy,price strategy,marketing strategy and channel strategy,in order to understand the marketing problem of Company A,and Propose a solution path.This paper hopes that through the analysis of A company's marketing,it can provide some reference for the marketing strategy of China's current characteristic agricultural products.