Research On The Development Of Anhua Black Tea Industry From The Perspective Of Consumers

In recent years,remarkable achievements have been made in rural economic development,and farmers' income has been greatly improved.Located in ganzhou of jiangxi province,xunwu county has a total population of 330,000.Here the land conditions are good,suitable for planting crops such as citrus,navel orange.The navel orange produced here accounts for one-third of the output of navel orange in southern jiangxi.Once won the title of"hometown of Chinese navel orange".This paper studies the current situation and existing problems of farmers'agricultural products sales through interviews with farmers and questionnaires of agricultural products manufacturing enterprises in xunwu,jiangxi province,so as to determine the influence and improvement methods of agricultural products online marketing.Based on the overall research on the development of the agricultural products in xunwu,this paper conducts an in-depth analysis on the production enterprises that have adopted Internet sales,conducts an in-depth investigation on the income and sales of related farmers,and provides a practical basis for the countermeasures and research in this paper.Through SWOT analysis,the advantages and disadvantages,development opportunities and threats of Internet sales of agricultural products in xunwu,jiangxi are expounded and analyzed.On the premise of investigating the actual situation of the agricultural product market in xunwu and using scientific analysis method,the effective measures for the sustainable development of the agricultural product industry in this county are put forward.Location of jiangxi xunwu county agricultural products to slant poor obscure hasn't been caught the attention of others but extremely rich agricultural products if combined with the Internet developing with the help of the Internet channel broadening the channels for product sales and word of mouth and comprehensive development of the county road of poverty will be significant progress at the same time,from the production processing,marketing innovation,product competitiveness,product quality management,talent introduction should be made in xunwu county government under the strong policy support to carry forward for agricultural culture,constantly promote find wu development countermeasures of agricultural industry development.