Research On Mixed Ownership Reform,Business Model Innovation And Enterprise Performance

At present,the comprehensive deepening reform of mixed ownership of state-owned enterprises in China has entered a new climax.For the state-owned enterprises under the reform of mixed ownership,the focus is not on "mixing up",but on "reforming".Mixed ownership reform should not only be a simple mix of "state-owned capital" and "private capital",but also highlight the comprehensive reform of state-owned enterprises after the mix of capital,give full play to the advantages of "state-owned capital" and "private capital",so as to make the state-owned enterprises develop continuously and healthily.In the course of mixed ownership reform of state-owned enterprises,the key is to realize the innovation of business model.Business model innovation helps companies to shift their competitive strategy from the traditional perspective to attach importance to the links between the various components of business operations,to the integrity of business activities,and to the synergy between enterprise value chains and even value networks.At the time when the State advocates a new round of mixed ownership reform,it is of great significance to study the impact of business model innovation on the performance of state-owned enterprises under the background of mixed ownership reform.Therefore,this paper takes WZ GROUP as an example to study the impact of business model innovation on enterprise performance by combining theoretical analysis with case analysis.On the basis of the existing theories,this paper first analyses the purpose of the company's mixed ownership reform and the path and motivation of business model innovation,and then analyses the company's business model innovation path from four aspects: value proposition innovation,key business and process innovation,value network innovation and revenue model innovation;Secondly,this paper analyses the impact of the mixed ownership reform on the business model innovation.Finally,the impact of business model innovation on the company's corporate performance is analyzed from two aspects: financial performance and non-financial performance.Through analysis,this paper finds that WZ GROUP's mixed ownership reform in property can promote business model innovation of enterprises,and after business model innovation,the financial performance of WZ GROUP has been improved as a whole,the value of state-owned assets has been maintained and increased,the market share has also increased significantly,and has also brought positive impact to upstream and downstream enterprises.Finally,this paper summarizes the case analysis and puts forward some suggestions combined with the case.