Research On The Problems And Countermeasures Of Intermediate Business Marketing Of X Bank Y City Branch

In the process of commercial bank's intermediary business operations,banks are no longer simply a party to credit activities,but more of them play an intermediary or agency role and implement paid services.Compared with the developed intermediary business operation system of foreign commercial banks,the domestic business bank's intermediate business scale income accounts for about 15% of total asset income,and the gap is very significant.With the gradual improvement of China's socialist market economic system,China's economy has achieved steady growth,the people's consumption level and consumption structure are constantly upgrading,and the demand for financial products and services is also increasing.These factors are the intermediary business of domestic commercial banks.Marketing provides a broad space for development.In the current development background,vigorously developing the intermediary business of the bank and focusing on cultivating the innovation points of commercial banks to create new profit growth points is the realistic choice for the intermediary business marketing of commercial banks.Therefore,this study takes this as a starting point.The research on the marketing environment,marketing strategy and marketing skills of commercial banks' intermediate business products will help stimulate commercial banks to recognize the importance of marketing and promote commercial banks to adapt to different financial systems in a timely manner.The environment,transforming profitability and improving market competitiveness.The main content of this research on the marketing strategy of bank intermediary business is based on the relevant theoretical basis of marketing strategy.The research focuses on the marketing strategy of bank intermediary business.Focusing on this research topic,firstly through economics,marketing theory,management,etc.Theoretical research in many aspects.Secondly,using the case analysis method,taking the intermediate business of X Bank Y City Branch as an example,analyzing the development status and problems of the intermediate business of X Bank Y City Branch through PEST,SWOT and other analysis methods,and discovering the bank intermediary business product strategy,price strategy,Channel strategy,promotion strategy and other aspects are extremely prominent,and the lack of intermediary business marketing personnel,the team's various indicators assessment tasks are heavier.Secondly,based on the segmentation of the commercial bank's intermediary business marketing market,determine the target market and marketing strategy,focusing onproduct integration strategy,distribution channel strategy,promotion strategy,and differentiated service strategy.Finally,from the transformation of marketing concepts,business process reengineering,analysis of the company's existing marketing strategy problems and countermeasures to improve the problem,involving promoting product innovation,establishing differentiated pricing mechanisms,strengthening personnel sales and new media promotions,strengthening brand building,etc.Finally,it proposes suggestions for improving the combination strategy of the intermediate business marketing of X Bank Y City Branch and the implementation recommendations.