Research On Value Assessment Of Wechat Public Number Based On Improved Comprehensive Evaluation Of Network Domain Name

In today's era of vigorous development of the network,the emergence of many new self-Media has been widely concerned by netizens.In the self-media,Wechat's public signal not only has a very high popularity,but also continues to carry out large-scale liquidation.Wechat Public Number,which operates well and has a certain degree of attention,has commercial value.In the future market transactions,it is very important to evaluate the value of Wechat Public Number.Therefore,th:is paper conducts a research on the value evaluation of Wechat Public Number.Firstly,this paper analyses the related literature research of intangible assets and network assets on the issue of attribution of Weixin public number assets.After comparing the relationship between the two,combining with the virtual,controllable and profitable volatility of the formation process of Weixin public number,it conforms to the definition and characteristics of network virtual assets,and identifies the attribute of Weixin public number value assets as network virtual assets.It is a new type of intangible assets.Analyse the value of Wechat's public number,including original value,commercial value and public welfare value.The asset attributes and value analysis of Wechat Public Number are taken as the value evaluation method of Wechat Public Number to determine the theoretical basis of research value.Secondly,the evaluation methods of Wechat public number are studied.Several common evaluation methods of Wechat public number are mainly analyzed,including basic method,new media platform evaluation method and relative value method.Because Wechat public number belongs to the network virtual service classification under the network virtual assets,it has very high similarity in characteristics.Therefore,in the evaluation of Wechat public number,referring to the network domain name value evaluation system,we choose the comprehensive evaluation method of network domain name to analyze,improve the number of factors and analysis content,and establish an evaluation system suitable for Wechat public number evaluation.Through factor analysis and initial evaluation value after calculation,combined with market factor analysis,market adjustment coefficient can be obtained by looking for several comparable cases,which can be revised to make the evaluation results more objective and more suitable for market transaction value.This method can be used to evaluate Wechatfs public number when it is mature but does not meet the requirements of fully open and active mature market required by market law.In addition,the influence of industry factors is eliminated when choosing the same industry cases.Finally,through case evaluation,the comprehensive evaluation method of Wechat Public Signal is applied.The object of evaluation is the Weixin Public Number of"Accompanied Reading Room".Three comparable transaction cases of Weixin Public Number are selected,and the initial value of Weixin Public Number evaluation of"Accompanied Reading Room"is corrected by the market correction coefficient obtained by taking the mean.After obtaining the evaluation results and combining with the evaluation background,the reasons for the difference between the evaluation results and the evaluation values in the evaluation background are analyzed.