Research On The Business Model Of WeChat Public Account Of Fashion Category

With the development of the Internet,WeChat public rapid rise and development,as one of the models,fashion WeChat public driven sales is very considerable,many excellent advertorial promotion has become the model of the industry marketing,it can be said that fashion WeChat public behind the huge economic interests and business opportunities.This paper takes the fashion WeChat public account as the clue,hoping that under the new environment conforming to the development of the media,through the exploration of the business model of the fashion WeChat public account,the development path of this kind of public account will be analyzed,so that it can have a richer reading experience,and help the development of this kind of public account to constantly standardize and professionalize.To explore fashion class WeChat public business model status and trend,this article through to the domestic and international business model theory and WeChat public issue of relevant literature,to determine the core theories about business model to solve the problem,and the fashion class WeChat public commercial foundation has carried on the brief summary analysis.This paper summarizes the status quo and characteristics of fashion WeChat public accounts through case analysis of a number of cases,and presents the life cycle and realization mode of fashion WeChat public accounts,and prospects its development trend.On this basis,this paper constructs the fashion WeChat public number business model model,the model is established in the user,product and advertisers in the "free+advertising" model,as well as the "free+charge" model,the dynamic relationship between the three elements to do a detailed elaboration and illustration.Finally,the paper proposes the shaping strategy of the core influence of fashion WeChat public account,that is,differentiated value positioning,refined content output,personalized operation interaction,multi-channel intelligent platform distribution and refined market research,hoping to provide more reference for the operation of fashion WeChat public account.