Research Of Transformation Development Of City Commercial Banks Under The New Normal

In order to change the chaotic and backward situation of urban credit cooperatives,under the guidance of policies,urban commercial banks(referred to as city commercial banks,the same below)came into being.Entering the 21 st century,benefiting from the support of local governments and the rapid development of macroeconomics,city commercial banks actively explore their own development footholds,and embark on a unique business path around the urban and rural economy,and in the process,learn from others and continue to grow their scale.With the outbreak of the global financial turmoil triggered by the US subprime mortgage crisis,the global economy is undergoing a heavy-rebalancing phase,and the competitive landscape of the world market has been reshuffled.China's economic situation has also undergone drastic changes and entered a new normal period.In this context,city commercial banks are severely challenged by the impact of Internet finance,increased competition from traditional financial institutions,and increased risk of credit assets.Under the new normal,how to adapt to the slowdown in economic growth,industrial restructuring,and kinetic energy transformation,and seek transformation and development will become an important topic for urban commercial banks.This paper first explains the object and importance of the study,then starts with an analysis of the implications of the new economic normality,and an in-depth analysis of macroeconomic operating trends under the new normal economic situation.Combined with relevant data,this paper analyzes the development status of China's urban commercial banks,and then studies the impact of factors such as interest rate marketization reform,changes in the competition patterns of municipal banks and financial turmoil under new economic standards.the current development model and development status of the bank are analyzed through relevant indicators.The necessity of the bank's transformation and development is discussed from two aspects: the internal problems of the bank and the external challenges.Finally,specific measures for the reform and development of urban commercial banks were proposed specificical.In order to meet the diversified financial needs of customers,and ultimately achieve the goal of improving comprehensive benefits,we provide suggestions for the transformation and development of banks in terms of outlet mode,product innovation and asset quality,including the transformation of outlet construction concepts and accelerated product innovation.Specific measures such as pace and improvement of asset quality.This paper summarizes the author's thoughts on the transformation and development of the bank under the new economic normal,and hopes to provide reference for the transformation and development of other city commercial banks.