Financial Risk Analysis And Countermeasure Research Of NL Company

Starting from the financial crisis in 2008,China's economy has entered a period of new normal with appropriate growth rate and structural optimization.The national policy has gradually lifted the restriction on the special industrial organization form of “integration of industry and finance”.The accelerating integration of general industry and financial industry under the “new normal” economic environment has become a special way of industrial integration.In recent years,domestic scholars mostly interpret the combination of industry and finance development and the combination of industry and finance from the perspective of phenomenon description,or empirical analysis of financial risks combined with industry and finance.Most of the scholars focus on the biased towards macro-theoretical analysis and lack of targeted industry and finance combined with financial risk data and scientific measurement methods.So they rarely pay attention to the financial risks brought by the integration of industry and finance from the micro perspective,and the description of financial risks only stays in the theoretical narrative.Relevant research results calculated from the company's financial data and propose corresponding control mechanisms.Based on this,this paper will take NL Company as the research object and research on the factors affecting the financial risk caused by the integration of industry and finance,and it has great significance to research on financial risk control caused by the integration of industry and finance.This paper focuses on the development model of financial institutions established by NL Company.From the perspective of financial management,it analyzed its financial risk and proposed suggestions of risk control.Firstly,based on the “new normal” economic environment,the difficulties and the costliness of financing are the background of the industrial-financial integration.The conclusions of the research on the industrial-financial integration and financial risks written by domestic and foreign scholars have been carried out.Based on this,this paper analyzes the financial status of NL Company.During the analysis,this paper compares the financial indicators corresponding to the three aspects including operational capability,profitability and solvency in the last five years,and compares the industry average indicators for the purpose of risk identification.Next,the financial risk of NL Company is evaluated by AHP.During the evaluation,the function method is used to calculate and evaluate the financial risk.The analysis leads to the conclusion that NL Company is capable of repaying debts after industrial-financial integration.There are moderate risks in terms of operational capability and profitability,but NL Company's growth performance is excellent,which indicates that NL Company maintains a good state of development.Based on the analysis of NL Company's financial status and financial risk assessment results,this paper proposes suggestions for the construction of NL Company's financial risk control mechanism and proposes safeguard measures for the shortcomings of NL's financial risk control.The last part is to summarize the research results,and put forward the shortcomings and prospects of this paper.Besides,the shortcomings of this paper are put forward.I hope this article can not only help NL Company's financial risk management optimizations the system,but also provide some effective suggestions for companies that implementation industrial-financial integration development strategy to improve the company's ability to withstand risks under the unique financial risks caused by it.