Studies On The Risks And Countermeasures For Development Of Cross-border E-commerce In China

In recent years,with the development of globalization and the rapid development of network communication technology,e-commerce began to go abroad and become active in the trade between countries.After 2013,cross-border e-commerce continued to develop rapidly.The total volume of transactions is increasing year by year,with the scale of cross-border e-commerce transactions reaching 7.6 trillion yuan in 2017,of which exports account for 82%.Cross-border electronic commerce has broken through the limitation of traditional international trade and has gradually become an important part of China's import and export trade,which has greatly promoted the development of China's foreign economy.As cross-border e-commerce breaks the limits of space and time for traditional trade The use of Internet technology to set up a trading platform has become a new situation of China's import and export trade,which has greatly promoted the development of China's foreign trade and greatly improved the transaction efficiency.At present,cross-border e-commerce has become an important way for Chinese enterprises to expand overseas markets,and promote the diversified development of China's trade.However,at this stage,the transaction volume of cross-border e-commerce foreign trade in our country is still relatively small,the targeted legal system has not yet been established,the relevant foreign trade laws and regulations are not perfect,and the barriers to entry in the industry are also relatively low,resulting in many fake and shoddy.Low-value-added products are sold on the international market and poorly regulated.Cross-border e-commerce transactions often appear contradictions,high complaint rate,and consumer rights and interests are difficult to protect,cross-border e-commerce development faces risks from all aspects.In this paper,cross-border e-commerce risk in China as the main research object,first of all,comb cross-border e-commerce risk related concepts and characteristics,including logistics risk,competition risk,network risk and so on;Then,according tothe newly released data,this paper analyzes the background and concrete performance of cross-border e-commerce risks in China in recent years,and from the platform construction,the main trading body,The external environment and other three levels deeply explore the causes of cross-border e-commerce risks in China;Then take Global Express,Amazon and Lanting as examples to study the impact and harm of cross-border e-commerce risks,including the impact on customers' shopping experience,resulting in a reduction in the economic profits of cross-border suppliers.Less,hinder the sustainable and stable development of cross-border e-commerce platform,etc.Finally,based on the actual situation of our country and the current situation of the industry,the corresponding countermeasures are put forward from the angle of government and cross-border e-commerce,in order to reduce the risk of cross-border e-commerce in China and promote its healthy growth.Then promote our country to realize the goal of strong trade power.