Research On The Strategic Development Of Investment Banking Of Changchun Rural Commercial Bank

In recent years,As Chinese economy grows,banks have ushered in changes in many business environments,such as financial disintermediation and interest rate marketization reforms.Internet finance,such as third-party payment,has also changed the market.This market environment has intensified competition between commercial banks,especially small and medium-sized banks,and has reduced the profit margins of small and medium-sized banks.In order to increase customer retention and compete for large-scale banks with strong comprehensive strength and rapid business innovation,small and medium-sized commercial banks often have to sacrifice profitability between revenue,security and liquidity,and continue to narrow the traditional deposit and loan business.Spreads.Relying on the traditional business profit model is not enough to cope with the changes in the market environment.From the perspective of the industry,opportunities and challenges coexist in the change,we should actively seek adjustment and transformation of business structure,and adjust the business strategy.In this environment,Changchun Rural Commercial Bank chose to carry out investment banking business.After ten years of exploration,after several years of vigorous development,we have carried out a variety of business and provided a high contribution to profit.However,due to the influence of regulatory policies and changes in the capital market,Changchun Rural Commercial Bank's investment banking business cannot maintain its original scale and model,and must adapt to changes in the capital market.On the basis of consulting a large number of domestic and foreign commercial bank investment banking business and strategic management literature,the research analyzes the investment banking business of Changchun Rural Commercial Bank,and discusses the current situation,existing problems and external environment of Changchun Rural Commercial Bank's investment banking business development.The internal environment is analyzed,and methods such as literature analysis,data analysis,and SWOT analysis are used to try to formulate practical development strategies,and seek to find new developments in the investment banking business of Changchun Rural Commercial Bank under the changing market conditions.direction.