Research On The Financial Sustainable Growth Of JD Company

With the development of the economy,some enterprises focus on the pursuit of short-term growth and growth,ignoring the long-term sustainable development of enterprises,these enterprises are difficult to maintain after a short period of prosperity;So,in the last few years,more enterprise managers are focused on how to conduct enterprise management,so that they can maintain long-term sustainable growth to create a business with a long life cycle.In the face of such a complex and volatile market competition environment,the use of the company’s financial data for sustainable growth analysis,it is a necessary topic.In recent years,due to the rapid growth of home prices,the country and society have begun to pay attention.Macro-control and the corresponding tax means have reduced the growth momentum of the real estate industry,and some real estate enterprises are experiencing low efficiency and low growth.n order to achieve a stable and sustainable growth,enterprises must combine the theory of sustainable growth,explore the problems of sustainable growth,and find solutions,so as to achieve the goal of sustainable growth of real estate enterprises.The subject is divided into five parts.The first part is the introduction,which mainly introduces the background and significance of the research,the research status at home and abroad,and the innovation points of this paper.The second part is the definition of related concepts and theoretical basis,mainly introduces the financial sustainable growth related concepts,theories,models and formulas.The third part is JD group financial sustainable growth status and problem analysis,which is the focus of this paper.This part introduces the development of the whole real estate industry and JD group.According to the financial data and information on the general sustainable analysis,financial analysis,financial and real growth and industry average variance analysis;Finally,according to the analysis,the existing problems.The fourth part is based on the conclusion of the study,which is the second most important part of this article,which is the strategy and suggestion of the financial sustainability of the JD group.The fifth part is the conclusion and prospect,summarizes the conclusion of the article and the shortcomings of the research,and look forward to the following research.The innovation of this paper can be reflected from the selected research object and specific content.JD group is selected as the research object,which has certain industry representativeness.From the point of view of the current situation of research,most of them are inclined to theoretical research,relatively few of which are combined with practical cases.This paper combines theory with practice,which is of more practical significance;In addition,the research in this paper is more comprehensive,not only limited to sustainable growth research,but also makes comparison and analysis of its result with actual difference,more reasonable and accurate conclusion.