Research On The Optimization Of Development Strategy Of Hebei HF Rubber&Plastic Products Company

With the rapid development of China’s economy,China’s rubber products have also been rapid development,relatively strong market demand.In addition,the implementation of China’s "One Belt,One Road" policy,the continuous investment of countries along the belt and road in infrastructure construction,has promoted the rubber products industry to have greater growth space.However,under the new situation of industry 4.0,it has a very obvious impact on industrial enterprises,especially the small and medium-sized manufacturing enterprises in China.The new trend of Chinese manufacturing upgrading and transformation to create in China will prompt the small and medium-sized enterprises in China to make a thorough adjustment.In the past two years,the development of rubber products industry is not optimistic.Although there are a great number of rubber products,too much low-end rubber products are excessive,while high-end products are in short supply,the entry threshold is low,and the industry regulation is not in place,which makes the market competition very fierce and the enterprise benefit keeps declining.In addition,in recent years,the national requirements for energy conservation and emission reduction of enterprises have been raised to an unprecedented height,so the pressure of enterprise transformation and upgrading is imminent.How to stand out in this transformation,enterprises in accordance with their actual conditions to formulate a sustainable development of the strategic situation must be.As the research object,this thesis mainly help HF company to find competitive strategy theory,the theoretical analysis and case analysis by using the combination of research methods,and with the help of various tools of strategic analysis-PEST model of HF company external strategic environment is the overall environment,industry environment and what influence enterprise strategic decision of the external environment is analyzed,then based on the development of rubber industry and the development status of HF company as well as the main competition factors thus deduced enterprise facing the opportunities and threats;Through the SWOT analysis tool,the internal strategic environment of the enterprise,namely the resources and capabilities of the enterprise.Clear through value chain analysis enterprise’s basic activities and support activities,enterprise’s core business and possible change request,and then based on the analysis of the company’s current development situation,understanding and studied the development strategy of HF company,to help enterprises in the fierce market competition,the best development strategy plan,accurately and respond to opportunities and adjustment,help enterprises to solve their own problems,and other brother companies provide reference for the rubber products industry,but also to the rubber products industry in our country model provides reference for the future development.It provides theoretical and practical reference for the formulation of the final strategy.