H Financial Leasing Company Development Strategy Research

At present,under the new normal of economic development,the state has introduced a series of major reforms to promote economic restructuring and industrial transformation and upgrading.These reforms will bring a lot of financing demand,bringing new development opportunity the financial leasing industry.At the same time,the stable internal operation of the financial market tends to be fragile,the financial market is becoming more volatile and the risks are getting bigger and bigger,which brings more challenges to the operation of financial leasing companies.In addition,under the multiple influences of de-leverage and strict supervision,the traditional financial leasing companies have a high leverage and interest margin profit model,so financial leasing companies have to redefine the development strategy of the new stage.In this paper,H Financial Leasing Company is taken as the research object.Firstly,the relevant theories of financial leasing industry and enterprise strategic management are expounded,and the research contents and methods are clarified.Secondly,it introduces the current situation of the company and expounds the shortcomings of the company's current strategy.Based on relevant theoretical review and industry environment analysis,combined with external environmental impact and internal resources and capabilities,PEST analysis,five forces model analysis and SWOT analysis are comprehensively applied to identify the advantages,disadvantages,opportunities and threats of enterprises.Next,according to the above analysis,combined with the strategic objectives of the enterprise,strategic optimization selection and determination are carried out.Finally,according to the enterprise's strategy,it puts forward corresponding suggestions from the aspects of business development guarantee,human resources management guarantee,organization management guarantee,etc.Through research,this paper believes that H Financial Leasing Company has a good opportunity,and its core competence is basically assumed to be complete.At the same time,it also has certain ability to deal with threats and avoid weaknesses.It should seize the opportunity,actively develop and enhance the core competitiveness of the enterprise.With the rapid development of the company's own capabilities and the continuous accumulation of resources,the company's development strategy should make corresponding changes in the next few years to coordinate with the development of the enterprise itself.The overall development strategy of the company should choose"classified growth strategy".According to different development periods,the company should make gradual transition and comprehensively use market penetration strategy,market development strategy and product development strategy to continuously consolidate the market.In view of the inevitability and urgency of financial leasing reform,this paper chooses a representative H financial leasing company as the research object,and discusses the development direction and development strategy of financial leasing enterprises in the current market environment.The research in this paper provides theoretical and methodological reference and reference for H financial leasing company and leasing companies of similar banks.