Research On Customer Relationship Management Of Agricultural Bank Of China N Branch

At present,China's economy has entered a stage of rapid development.With the full opening of the domestic market,more and more foreign-funded enterprises have entered the domestic market,which has brought severe challenges to domestic enterprises,and is not a problem for China's banking industry,exception.Under such a background,if the relevant financial institutions such as the banking industry want to gain profits and occupy a larger market share in a fiercely competitive envirornment,then they must provide better and more efficient services to our customers.Obviously,this requires the Agricultural Bank N Branch to build an advanced and feasible customer relationship management system,and the system is based on the customer to provide quality services.In addition,the Agricultural Bank N Branch wants to further enhance its core competitiveness,and it will continue to develop new customers,maintain customer relationships and tap more quality customers,so as to effectively ensure the healthy and orderly development of the Agricultural Bank N Branch.This thesis takes the customer relationship management of NBC branch of ABC as the research object,and uses literature analysis method,statistical analysis method,inductive deduction method,etc.to further combine relevant theoretical knowledge,and then comprehensively and concretely analyze the existence of the bank in the process of customer relationship management.Related issues and causes of problems,and then addressing these issues Reasonablely,the solution to the customer relationship management problem of the A branch of ABC is given,and further proposes the safeguard measures for the implementation of the customer relationship management of ABC's N branch for the solution,mainly to strengthen the business philosophy of strengthening the customer as the core,establish a reasonable and fair reward and punishment mechanism,improve the overall service quality of the account manager team,and improve the customer.Relationship management department Strengthen its financial product innovation and marketing efforts and other measures,in order to better ensure the smooth progress of the Agricultural Bank Branch N customer relationship management model.