Poly Company Financing Mode Case Analysis

Real estate industry,as one of the most important industries in China,is faced with the increasing demands for funding,larger investment scale and the longer cycle in recent years.A trend of increasingly growing investment definitely means a growing number of financing demands,which also means for the real estate companies,how to choose scientific and reasonable financing modes suitable for their own reality is an important problem to be faced and solved for their long-term development.In addition,the real estate company's financing difficulties are increasingly becoming the key to influence its expanding.Under the influence of China's gradually mature real estate financial market,intensifying market competition and national policy adjustment,how to optimize financing mode and obtain financing scientifically and efficiently is both not only an opportunity but also a challenge for every real estate company.As one of the largest real estate companies in China,Poly Real Estate Group Co.,Ltd has maintained certain financing advantages in competition of the industry However,with the intensifying industry competition and resource integration,Poly's financing mode still has some problems,which is likely to become an important constraint on its development,so doing the research on this issue has some certain value and significance.The paper is focuses on the existing financing mode of Poly and tries to analyzing Poly's financing modes,financing structure and influencing factors combining with the real estate industry financing related theory basis and the existing research both at home and abroad,in order to summarize the current situation and problems of its financing mode,thus providing effective suggestions for improving the financing mode of Poly,so as to improve its core competitiveness in the industry.