Research On The Development Strategy Of Securities Firm's Asset Management Business Under The New Asset Management Regulations

Since 2012,China’s asset management business has entered the "General management"era of mixed operation.Namely bank,insurance,trust,futures,broker can carry out asset management business,and one of the most rapid development of securities firms asset management.Due to its rapidly expanding Passageway Business,the asset management business has replaced the original traditional business and become the new main business income of brokers.However,with the rapid development of the market and changes in the internal and external environment,there are also some problems in some institutions,such as deviation from the source of information management business,insufficient active management and weak risk management.To promote the securities and futures management agencies private asset management business healthy development,promote the unity asset management products regulatory standards,effectively guard against financial risk,country has issued a"about specification of financial institutions in the asset management business guidance"(commonly known as the "New regulations about Asset management"),and as the information technology of the new rules enacted a series of rules and operation measures for the administration of brokerage business information received great impact and unprecedented challenges.How to turn to the real asset management business of active management under the guidance of the new rules and seize the market opportunity is the key issue to be considered in the transformation of asset management business of securities firms.Firstly,this paper briefly introduces the status quo of asset management business of securities firms.Starting from the existing industry structure,this paper briefly explains the data in three aspects,including product type,investment scope and capital source,and makes a simple comparative analysis of the products.In the aspect of information technology new rules impact on the:industry structure,mainly adopts the data analysis,statistics released by the association with through 2018 years before a few years the development of the comparative analysis of the information technology the new rules in the brokerage industry product type,investment scope,the impact of investors structure,and on the terms of the information technology had a greater influence on the new rules part to understand and analysis,has carried on the qualitative analysis,mainly is information technology new rules covering the scope of business and its influence,in terms of empirical research,choose after 2018 qualification tube promulgated new rules still maintain the stable growth of brokerage for case study and analysis,starting from its performance in recent years the development of narrative,Summarize and draw inspiration from its business development model,revenue model and internal control.Finally combining information technology new rules to guide the direction and the transformation of the developing mode of brokerage,for brokerage business information transformation puts forward the main development direction:(1)a few grasp the residents of the growing financial needs,information operations from institutional transition to the individual customers,from the channel business to the transition of active management,and use the original brokerage business advantage,in increasing investment increase in diversity of products and brand effect.(2)pay attention to the influence of IT on the industrial pattern,understand the change and influence of IT on people’s life and work,establish a perfect operation platform and assist the development of business.(3)according to the requirements of the state and regulatory authorities at all levels,a comprehensive risk control system and business process should be established to lay a solid foundation for the future development of asset management business.