Research On Performance Analysis And Optimization Of CRRC

The rail transit equipment manufacturing industry is not only a supporting force for enhancing the country's international competitiveness,but also an important industry related to people's livelihood.With the improvement of people's living standards and the change of thinking concepts,the rail transit equipment manufacturing industry has developed rapidly in recent years.After the introduction of railway development plans in various countries,the global rail transit equipment market has experienced geometric growth.Combined with China's Medium and Long-term Railway Planning Network and the 13th Five-Year Plan,it is known that urban rail transit construction has become a top priority.In 2015,in order to eliminate vicious competition and integrate resources,CSR and CNR adhered to the principle of "consistent merger,focusing on the future,seeking common development,adhering to careful planning,steady promotion,and standard operation",and established CRRC.However,with the continuous expansion of China's CRRC assets,in the past three years after the merger,CRRC has experienced problems such as weak momentum,overcapacity and fierce internal competition,which seriously restricts the development of CRRC itself.How to improve the performance of CRRC,eliminate internal vicious competition,and counter the foreign giants of rail transit equipment manufacturing giants to achieve their long-term sustainable development has become a key issue.On this basis,the main problem of this paper is based on the current situation of China's car operation,through financial analysis,combined with non-financial factors,analysis of the existing problems in the development of China's car,and put forward optimization measures.This paper combines case study method,accounting analysis method and other research methods,draws lessons from domestic and foreign scholars on financial performance,industrial structure,marketing and other research results,through the analysis of financial performance after the merger of CRRC in 2015-2017,finds that the new CRRC has not achieved satisfactory business results.The merger of CRRC has been given high expectations,which attracts worldwide attention.However,the merger of CRRC for three years has not worked well.Based on this,this paper attempts to explore the existing problems of CRRC from the financial point of view,combined with the perspective of operation and management,to find out the reasons for unsatisfactory performance,and put forward countermeasures for optimization.The research ideas of this paper are:using case analysis,analogy analysis and theoretical analysis,taking case study as the main line,focusing on uncovering the unsatisfactory current operating results of CRRC from the financial perspective,and combining with the operational perspective,discussing the management capabilities of CRRC,especially in terms of market structure and industrial structure,combining with the actual situation,to find out the impact of CRRC's performance.The key factors of the effectiveness are pointedly put forward to optimize the performance of the car in the countermeasures and promotion path.