Research On The Transformation Of A Company's Asset-light Operation Model

Strategic management of a firm is a series of management actions that an enterprise makes decisions about the overall direction of development and through organizational,leader ship and control functions to ensure that the direction of development is effectively implemented.Strategic management involves the overall development of enterprises,long-term major issues.Business strategy management is based on changes in the environment and constantly changing.Enterprises through the market environment analysis,forecast,develop timely and effective business strategy,to achieve full use of the company's capabilities and resources to achieve optimal management,to achieve profitability.The "light asset" strategy and the "heavy asset" strategy are relative concepts.The core of the"light asset" strategy is to reduce the "big shareholders" of low value-added funds such as fixed assets and inventories,emphasize the investment of intangible assets,Output,management output,design planning,personnel management and other aspects to create the core competitiveness of enterprises.The improvement of enterprise value relies on using leverage of "light asset" to mobilize the external resources of the enterprise and maximize the returns.Relative to the "heavy assets"strategy "Light assets" strategy is more suitable for today's business development strategy.According to the domestic and international research foundation and the current situation of enterprise development,this dissertation makes a research on the strategies of "heavy assets" and "light assets" as well as the strategic choice of the enterprises,compares the advantages and the scope of the two strategies and finally makes the strategic choice.It is precisely at the stage of reselection strategy that the A enterprises is selected.The thesis chooses the as the research object,selects the strategy of "light asset" as its future development strategy and makes a concrete plan.This paper first analyzes the operating mode of the enterprise,analyzes the characteristics and advantages and disadvantages of the heavy asset model and the light asset model,and summarizes the applicable conditions of the two models.Secondly,using Michael Porter's Five Forces model to analyze the situation of medical manufacturing industry.The current situation is analyzed to discuss the transformation background and reasons of A Company.Thirdly,through the introduction of the case of Company A's transformation of light asset model,the transformation effect of the company from heavy asset mode to light asset model is evaluated.Finally,analyzing the problems that occur during the implementation of the "Light Asset" strategy of the A enterprise is forecasted,and then give some suggestions about how to solve some problems.The innovation of this paper is focusing on the research of the light asset operation mode of A Company that belongs to medical manufacturing industry.At present,China's enterprises based on light-asset operation model are mainly come from high-tech industries and real estate industries.The related research on medical device manufacturing enterprises in the light-asset operation mode is relatively lacking.In order to adapt to new normal in our economic development,the competition among enterprises has become intensively.Enterprises have been trying to transform and develop,and light asset operations have been favored by more and more enterprises.