The Analysis Of Business Model Of X Automotive E-commerce Enterprise Based On Financial Perspective

With the increasing popularity of Internet applications and the bottleneck of the traditional auto sales model,the automotive e-commerce industry has developed rapidly.With the coexistence of opportunities and challenges,more and more automotive e-commerce companies have emerged.X Automotive E-commerce Enterprise is an Internet platform service company dedicated to the automotive industry.It was established in December 2016 and is still in its infancy.At present,the company is actively building the "eco-environment,model of the automobile.The operation of the business model and the rapid development of the enterprise require more effective financial management support.This paper proposes an analysis of the business model based on the financial perspective of the X Automotive E-commerce Enterprise.On the one hand,it enriches the connotation and denotation of the research on the enterprise financial management through a new perspective of real case study to enrich business model research.On the other hand,it aims to explore the impact of business models on the company's financial characteristics,infer the company's future financial characteristics,and propose reasonable financial management recommendations to support the operation of its business model.On the basis of reading relevant literature,this article combs the research on the business model of auto e-commerce and financial perspectives,clarifies the correlation between financial characteristics and business models.The "438" analysis framework was selected from the existing research results to be used in the analysis of the business model of the X Automotive E-commerce Enterprise.In the case analysis section,the paper first uses the PEST model to analyze the macro environment of the company.With the implementation of relevant policies,the automotive e-commerce industry has seized opportunities for development.With the increase of users' willingness to purchase cars online and the improvement of network information technology,it highlights a profitable objective market.Secondly,using the Porter Five Forces model to analyze the company's industry environment,it was found that X Automotive E-commerce Enterprise was currently faced with strong existing competitors in the industry,and at the same time,under the condition of low industry barriers,new entrants threaten the company.The market recognition of the brand needs to be improved.It is necessary to actively cultivate core competitiveness to improve the status of the industry.Then,based on the "438" analysis framework of the business model analysis framework from the financial perspective,the company,s business model is analyzed in terms of profitability,resource allocation,and value creation.It is found that the target customer is positioned in the profit driven dimension.The target market is located in the Blue Ocean,the revenue-driven model is the quantity-driven model,and the profit-driven model is the income-driven model.Under the resource allocation dimension,the company's business has occupied the middle and lower reaches of the entire industry chain,and asset allocation is a light asset model.With regard to the funding sources that are the focus of attention,the company is currently focusing on private equity financing.Under the dimension of value creation,through the historical data of industry leading companies with similar analogy business types,it has been found that the pure return drive and growth drive are not significant.Finally,according to the analysis and forecast,the financial characteristics of the company under the current business model can easily be characterized as low gross profit margin and high turnover rate.At the same time,as a light asset enterorise,the proportion of inventory and fixed assets is low,and the "self-operated+platform" model makes direct recognition of the income part.Income growth rate is expected to increase.But due to the limited selling and selling price,the profit growth rate is still affected by high operating costs.The study found that X car e-commerce companies exhibit certain financial characteristics during the operation of the established business model.In order to further promote the company's financial and business model of active cooperation,this paper proposes related proposals for financial management,and provides recommendations and references for the research of financial issues in the automotive e-commerce industry and other companies under business model innovation.