Research On Customer Retention Strategy For Didi Company

With the continuous development of market economy,saving economy calls for sharing to become everyone’s desire in the background of ”Internet plus”.China’s transportation service industry presents a trend of ”systematization”,”socialization” and ”intelligence”.Based on the background of ”sharing economy”,starting from customer relationship management and taking ”drip trip” as an example,this paper analyzes the problem of customer maintenance and considers the innovative strategy of enterprise customer relationship management,which is conducive to the sustainable development of enterprises.Paper first customer relationship management related theory,then introduces drops retention strategy research and analysis,introduce drops travel customer survey and drabs travel customers for investigation and analysis,including drops travel target market research results,a strategic investigation and analysis of customer relationship,relationship marketing strategy and customer satisfaction and loyalty survey.This paper introduces the analysis of customer retention strategies of didi chuxing,and the problems existing in customer retention strategies from the perspective of establishing customer relations,including the analysis of customer retention strategies from relationship marketing,the analysis of customer satisfaction,and the analysis of customer retention strategies from loyalty.Finally,the paper introduces the improvement of didi chuxing’s customer retention strategy,including the analysis of customer retention strategy improvement from the establishment of customer relationship,the analysis of customer retention strategy improvement from relationship marketing,the analysis of customer satisfaction,and the analysis of customer retention strategy improvement from loyalty.Mainly from the aspects of establish customer relationship,improve the owner recruiting,Internet+ promotion,from the aspects of relationship marketing,the implementation of diversified and targeted marketing,from the aspects of customer satisfaction,using preferential red envelope,to set up the product emotion,data marketing,customer care,solve the safety hidden trouble,finally from the aspects of improving customer loyalty to maintain the customer.The development of sharing economy has given birth to the emergence and development of didi chuxing,a transportation sharing service.In its development process,the main problem is customer retention.Only with good customer retention,can more people choose this mode of travel,and also the benign development of this industry.