Research On Optimization Of Insurance Process For Life Insurance Projects Of Company A

After years of development,although commercial life insurance has formed a certain scale,it still needs to improve the business process in business development.To optimize the claims process of commercial life insurance can better adapt to market competition and promote the development of commercial life insurance.Founded in November 2000,company A always adheres to the principle of "customer first" and provides customers with high-quality integrated life insurance services.With the development theme of "speed,value and technology",company A has been operating with great concentration,and various operating indicators have been continuously improving.Company A constantly optimizes the business structure of all channels and vigorously develops the risk guarantee and long-term savings businesses,showing A gratifying situation of strong growth of value businesses.Company A's investment income is stable and its solvency adequacy ratio meets regulatory requirements.A company adheres to the "three excellent" product philosophy of "customer first,product advantage and service quality",constantly upgrades the existing series of products,and timely launches new products,and strives to provide better products to customers.In this paper,A company claims process as the research object,take the customer demand as the center,on the basis of the theory of value chain,realize the needs of customers,the life insurance claim clause content,effectively improve customer experience(to save time,simplify,full specified amount,etc.),process optimization method is used to the life insurance claims process optimization,realize the purpose of A life insurance company,to improve the sales,improve customer satisfaction and perception,increase the enterprise competitiveness,bring more benefit for the enterprise.This paper focuses on the theory of value chain.WBS method is used to analyze the status quo of claims settlement process of A company's life insurance projects,and the existing problems in the claims settlement process of A company's life insurance projects are put forward.ESIA process optimization method is used to study the claims settlement process optimization of A company's life insurance projects.