Study On The Development Strategy For Changchun Aide Trading Co.,Ltd

With the development of economy,all the industries are contributing to the national economy.And under the policy adjustment which encourages the small and medium sized company to stand,there are more and more rising opportunities for private companies,and on return,these private company are becoming the essential contributor to the nation economy.In this circumstance,as a Private-owned trading company,how to make a strategy for the company developing,whether it can carry out the specialized strategy together with related diversified strategy? How to set up the core competence,how to deal with the financing in the process of developing,how to define the culture to pace up with company strategy? With certain documents,proofs,essays accumulation,provide own points on company development strategy and hope it can help similar companies as a ref.The company was founded in 2010,experiencing 8-year operation,the company has come to the steady development phase,in this phase,the most important to consider is to development based on the steady base,scheme out reasonable strategy.By clarify the company goal,choose the feasible method,and the executable procedure.In this phase,how the company choose its road to development,to choose the specialization or the related-diversification,how to set up company core competence,and when meet the financial barrier,how to cope with it,and how to set up a culture to find a suitable development route.The research proves that Changchun Aide Trading Co.,Ltd.should make full use of the state to encourage the development of small and medium-sized enterprises,and the development prospects of the logistics industry are far-reaching.The state supports the logistics industry.Changchun Aide Trading Co.,Ltd.selects the WO strategy and the ST strategy to formulate relevant diversification.The strategy of differentiation and combination strategy of low-cost entering market is mainly to differentiate the service to the target the customers,which is to penetrate deeply to the customers service,enhance the belt with the customers and to be the non-replaceable part of the customer.Via calculate the ROI to determine the lost cost entering policy,ignore the short-sighted lost instead of aiming coming 3-5years benefit.And Through the internal human resources adjustment,improve the enroll quality to,absorb the inner-drived character candidates.Also,with the improvement of information technology and the optimization of the value chain,the development strategy of Changchun Aide Trading Co.,Ltd.is effectively implemented.