Study On The Development Of Rural Tourism In Xuyi County

Rural tourism in China has already developed for more than 30 years,which has become a new kind of business.Rural tourism can not only speed up the construction of urban and rural infrastructure and ecological environment,and also can improve the overall quality of farmers,strengthen the construction of rural spiritual civilization,and help farmers increase their income.It speeds up integral upgrade of the rural economic structure,and become a new energy of the development of characteristic economy.Xuyi,awarded the"2015 national leisure agriculture and rural tourism demonstration county",is very representative on the development of rural tourism,so this paper focus on Xuyi,as the research object,for further research.This paper summarizes three phases in Xuyi rural tourism development:the initial stage of development,rapid development stage and special stage of development.On the basis of these,from Xuyi partitions,its development,the types of the formats,and main methods of tourism resources development and effective-four aspects,the paper analysis development situation of the rural tourism in Xuyi.After that,we has combined five problems in rural tourism development in Xuyi:attractions brand construction,service matching problems,tertiary industry integration,environment problems and the problem of large affected by seasonal factors,this study proposes the following solutions,including strengthening the construction of brand and marketing;establishing new rural construction of rural tourism in the combination of innovation mechanism;protecting the environment;establishing hi-tech base,cooperating with the travel company and developing tertiary industry,which can integrate of leading the creative development of the enterprise;promoting the first industry and further integration between the second industry and the third industry in the development of global overall tourism,"tourism +"and "Internet +".In the process of the development of rural tourism,the paper summarizes these precious experience for the development of rural tourism in China with the hope of the enlightenment and reference.