Research On Marketing Strategy Of YTNS Park Branch In Internet Age

With the rapid development of the Internet era and the emergence of innovative financial products,the traditional banking industry has been challenged by the Internet as a carrier of financial instruments.In the Internet age,Internet financial instruments represented by WeChat payment and mobile payment such as Alipay have huge customer groups,occupying most of the customers' funds of traditional banking industry.At the same time,with the development of ant credit and other new micro-loan business,most customers prefer convenient micro-loan,thus abandoning the traditional bank loan model,which also brings huge challenges to the bank loan industry.YTNS park branch,based on the traditional deposit and loan business enterprises,this paper YTNS park branch as the research object,the great challenge in the Internet age of marketing strategy to carry on the detailed study,based on the analysis of its marketing present situation and the corresponding marketing and combining with the environment and the corresponding marketing strategy analysis,finally it is concluded that a good marketing strategy.This paper adopts the methods of literature research,case analysis and questionnaire survey to study the marketing strategies of YTNS park branch in the Internet era.This paper analyzes the macro environment and internal environment faced by YTNS park branch,its industry scale,competitors and target customer groups.In the Internet era,enterprises are facing not only the challenge of economic environment,but also the impact brought by politics,society,technology and other aspects.They should not only overcome competitors,but more importantly,attract target customer groups and get their favor.This paper carefully analyses the YTNS park branch under the age of the Internet currently develop various marketing strategies,points out the YTNS park branch in some of the problems existing in the marketing,and through the analysis of YTNS park branch macro environment,industry environment,internal environment as well as the influence factors such as customer behavior,summarized suitable for YTNS park branch of the development of the market marketing strategy.Specifically,it includes target marketing mix strategy,key account strategy,network marketing strategy,etc.At the same time,the implementation guarantee of YTNS park branch's marketing strategy is listed,so that it can better adapt to the challenges brought by the Internet era.