Research On The Optimization Strategy Of Cross-border E-commerce Marketing Of A Company

With the rise of e-commerce,cross-border e-commerce,characterized by small quantity,fast speed and high frequency,has won the favor of more and more small and medium-sized enterprises.Amazon,Wish,such as eBay,speed to sell through cross-border the rise of electric business platform,helped exchanges around the world more and more frequent,the current e-commerce development so quickly,in order to adapt to the development of the international market,achieve sales increased year by year,continuous and stable market share,enterprises must study of cross-border electricity marketing strategy optimization.Cross-border e-commerce has brought new challenges to international trade,and consumers have more choices in consumption.Meanwhile,it has brought great impact to foreign trade enterprises,especially small and medium-sized enterprises.Is A company,as A representative of the typical cross-border electricity business enterprise is not only faced with the fierce competition in the industry,is also facing the influence of the external environment,opportunities and challenges,how to deal with the environment suitable for the development of the company marketing strategy,make enterprises stand out in the peer is currently A company to solve the problem.Based on the current operation of A company's cross-border e-commerce platform and the theories of e-commerce and marketing,this paper makes A comprehensive analysis of the current situation of the enterprise and the overall environment of cross-border e-commerce.Through SWOT analysis and PEST analysis,the internal and external environment of A company is analyzed,and the marketing status and existing problems of the company are comprehensively analyzed.Integrated marketing is integrated into customer strategy,cost strategy,communication strategy and convenience strategy,and the marketing strategy optimization scheme is proposed.In the sixth chapter,it puts forward the implementation guarantee: the implementation of management and safeguard measures to ensure that A company can successfully implement the marketing strategy optimization program.In the last chapter,this paper summarizes and looks forward to a better future.