Analysis On Supply Chain Cost Control Of Haier Group Based On Big Data

The industrial society is gradually transiting to the information society.One of the main characteristics of the information society is that the amount of data information is increasing rapidly.No matter the development of enterprises or the management of the government,there will be a variety of data information.At present most cost control methods are based on financial management as the core,using traditional methods to solve different economic problems,solving process is relatively cumbersome,not in line with the current economic environment,lack of reasonable and efficient treatment.In the current situation,the value of data information is very great.If an enterprise can extract valuable information from the massive data information,and use this information to make the cost control of supply chain more modern and intelligent then it can improve the comprehensive competitiveness of enterprises to a certain extent,which is where big data technology plays a role.Unfortunately,the scope of thinking of experts and scholars in the current society is relatively-limited.They focus more on some hot areas,and have less analysis on the cost control of supply chain.In the economic environment of big data,if we can’t make full use of the advantages of big data,we are likely to lag behind others.Therefore,in the early stage of the development of big data technology.\ve should seize this opportunity to combine big data with the enterprise itself:so that big data can play its due role and become an asset of the enterprise.Based on literature analysis,case analysis and summary.this paper first explores the theoretical basis of large data technology,supply chain cost control and the combination of large data and supply chain cost control.By taking Haier Group as an example,this paper analyses the problems existing in the internal and external supply chains of Haier Group in the big data environment,and then raises the problems in view of the problems.The solution is expected to provide some reference for other enterprises in the e-commerce industry through the analysis of Haier.From the analysis,we can clearly feel that for e-commerce enterprises,the ability to collect acquire,analyze and utilize data information.as well as the abilit-to combine large data information with the enterprise itself to control supply chain cost is very important.For example,Wal-Mart Supermarket makes a comprehensive analysis of the market through big data technology,and analyses consumers’consumption tendency,so as to control consumers’ psychological needs and take the lead in the competition with other enterprises.Also,like eBay,it uses big data to enhance its profitability.The combination of large data and supply-chain cost control is the source of power for the development of enterprises,and it is very important for e-commerce enterprises.Supply chain cost control is also the third source of profit for e-commerce enterprises to reduce costs,and this cost control method will completely connect enterprises and enhance the experience of consumers.Building a customer-centric.big data-driven intellieent supply chain is the strategic goal of e-commerce enterprises.