Research On The Impact Of Financial Science And Technology On The Securities Investment Consulting Industry

In recent years,financial science and technology have been paid more and more attention.Major industries have begun to lay out financial science and technology.Securities investment consulting industry has gradually introduced financial science and technology.At present,there are many financial institutions that want to save costs and improve efficiency through financial science and technology,while expanding the development space of institutions.Based on the relevant knowledge and theory of finance,law and computer,this paper takes financial science and technology and securities investment consultation as two main lines to analyze Hang Seng's electronic intelligent investment products,and explores the positive effects and risks of financial science and technology on securities investment consultation industry.Finally,it expounds the reference significance and Enlightenment of this case to the development of the industry.Firstly,this paper outlines the financial science and technology and securities investment consulting industry,and analyses the development history,characteristics,domestic and foreign development status of financial science and technology,as well as the development status of securities investment consulting industry and industry SWOT.Then,it uses PEST model to explore the environment of the combination of the two,paving the way for the application of Hang Seng Electronic Intelligent Investment Case.Secondly,this paper discusses the case of Hang Seng Electronic Intelligent Investment Consulting,combs the application of Hang Seng Electronic Finance Technology in the securities investment consulting industry through the analysis of four products of Intelligent Investment Consulting one by one,and puts forward the possible problems in the operation process.Finally,the positive effects and risks of intelligent investment on the securities investment consulting industry are further analyzed,and the promotion effect of Hang Seng's electronic incentive mode on the overall operation of the enterprise and the possible risks in the initial stage of the plan are fully tapped,and appropriate solutions are given.At the end of the article,according to the current situation of enterprise incentive and restraint under Fuxing Group's Global Partner Plan and the characteristics of the current domestic listed companies,some thoughts are made on improving the business model and strengthening the intensity of incentive and restraint.