Big Data And Logistics Enterprise Business Model Innovation

Big data is a kind of resource,a technology,a tool,and it is a kind of innovation and breakthrough in concept.It brings a new strategic resource and core competence to the enterprise.The sustainable competitive advantage of logistics companies depends on the dynamic innovation of their business models.The innovation of business model is a systematic innovation involving multiple elements of enterprise resources,capabilities,processes,etc.Its innovation is bound to be affected by the involvement of elements such as big data.Big data provides a new perspective and way for logistics companies to create and deliver value and gain value.As a complex service industry,the logistics industry affects economic growth and industrial structure through industrial correlation effects.As a logistics enterprise that is the main body of the logistics industry,the innovation of business model based on big data is a new subject of research in this field.Based on relevant theories of big data,business models and innovation,explore the innovation of logistics enterprises based on big data.Using the grounded theory approach,taking logistics companies as research objects.Based on 93 academic papers on the use of big data by logistics companies,refining the three main categories of big data applications and their 63 initial concepts;abstracting two top-level elements of the business model(value of creation and delivery and value of acquisition)and its six sub-elements(key activities and resources,value of networks,business models,revenue models,structures cost,and allocation of resource).From the perspective of the innovation of business model components,building a business model innovation model for logistics enterprises based on big data.That is,big data triggers the transformation and innovation of various components of the business model through big data analysis,big data forecasting,and big data driving,leading the innovation of business model of logistics enterprises.Using the Pearson correlation coefficient,analyze the relevance of big data to the various components of the logistics business model.According to this moment,the innovation path of value creation and transmission and value acquisition based on big data is drawn.