Roles Of Weibo Marketing Strategy

Social media marketing becomes a burning issue in each section and progressively play a really vital role in the marketing strategy of any company.But how to apply social media in particular marketing,how to use it to get a better and the best result is still of a huge inquiry for a certain sum of business promoters.Now Weibo marketing strategy is also a hot topic.This study aims to find out the current status of Weibo,marketing strategy,how it persuades consumers and contributes to the growth of the company at the same time what are the benefits and challenges of using Weibo strategy of marketing with tips and solutions to maximize the benefits by overcoming difficulties.This study will help new companies participating in the Chinese market to grow their business using the Weibo platform.New entrant in Chinese-market,especially companies wishing to launch a successful marketing strategy will find it useful for them.Qualitative approach and an abductive nature has been used to do the research.Here case study methodology is used and theoretical designs and empirical evidence are also used for this study.Two kinds of interviews are taken to get the prime findings of this empirical study where total 95 respondents participated.One group with the people who are consumers and another group who use Weibo marketing strategy to have a growth of their companies.Through many articles and Websites,the information of the theory part is acquired by using the method of qualitative research,a little quantitative method is used to gather all the key data auxiliary to the analysis of the case study at the same time.As the result of this study showed the real current status of the marketing strategy of Weibo.Newcomers will find how this Weibo attracts consumers,how much influence it has on consumers purchasing behavior and at the same time the study showed what will be the benefits and difficulties if a newcomer use Weibo strategy of marketing and tips to overcome the difficulties for a smooth business growth etc.Therefore,it gives a clear description for newcomers to maintain a smooth business growth through using Weibo strategy.