Research On The Collaboration Development Of E-commerce And Express Logistics Industry And Its Influencing Factors

With the application of Internet technology,China's e-commerce has become more and more popular,and it has promoted the rapid development of China's economy,and also promoted the service level of China's express logistics industry.In recent years,the coordinated development of e-commerce and express logistics has attracted people's attention.In this regard,China has introduced a series of policies conducive to the coordinated development of the two industries.Promote the coordinated development of e-commerce and express logistics,mutual benefit and win-win has become a hot spot of academic and practical circles.Therefore,the collaborative development research of the two industries has certain academic value and application value.Based on the research at home and abroad,this paper analyzes the current situation of the collaborative development of e-commerce and express logistics and the bottlenecks encountered.Drawing on relevant research,this paper constructs an evaluation index system for regional e-commerce and express logistics industry in China.Then,factor analysis is used to calculate the weight of each indicator of e-commerce and express logistics in 2013-2017.Subsequently,the order of degree of e-commerce and express logistics is obtained by linear weighted summation Secondly,the synergy degree of the two industries is obtained by using the synergistic order parameter method.Finally,the synergy between the two industries is analyzed by comparing the two angles.The evaluation results show that from the regional comparison,the eastern region has the highest degree of synergy and is higher than the national standard,while the central and western regions have lower synergy than the national standard;from the trend of change,the national synergy is increasing year by year,but The degree of synergy growth is slow.Then,this paper makes a regression analysis on the influencing factors of the coordinated development of e-commerce and express logistics in China.Among them,the factor analysis method is used to obtain the weight of 2017 informationization level and infrastructure indicators.Using SPSS20.0 software to do multiple regression analysis,the results show that economic development level,household consumption level,information level and government support have a significant impact on thecoordinated development of China's e-commerce and express logistics,while the degree of talent specialization and infrastructure The impact of the level on the coordinated development of the two industries is not obvious.According to the above four factors,the degree of influence on the coordinated development of China's two industries is proposed from the perspective of government,enterprises and consumers.Among them,the government should formulate standards and rules and increase capital investment.Enterprises should establish an information platform and information infrastructure.Consumers should raise awareness of online shopping.Finally,on the basis of studying the influencing factors of the coordinated development of the two industries,this paper analyzes the influencing factors of the synergistic development of the two industries from the vertical and horizontal perspectives,and studies the correlation between the synergistic development of the two industries and the level of economic development.The data of 2014 and 2017 were selected for each influencing factor and the synergy degree of the two industries.The multiple factors were used to analyze the influencing factors of the synergistic development of the two industries,and the correlation coefficient was used to quantitatively analyze the correlation between the synergistic development of the two industries and the level of economic development.The research results show that from the vertical perspective,the influencing factors of the coordinated development of e-commerce and express logistics are slightly different in each year.However,the government support is always the influencing factor of the coordinated development of the two industries.The government supports the coordinated development of the two industries.It is conducive to the further development of the two industries;from the horizontal perspective,the impact of various influencing factors on the coordinated development of e-commerce and express logistics in the eastern region is significant,and the impact of each influencing factor on the coordinated development of e-commerce and express logistics in the central and western regions is not significant..Based on the conclusions,the corresponding recommendations are made.Finally,the correlation analysis between the coordinated development of the two industries and the level of economic development is carried out.The results show that from the perspective of vertical analysis,the two are increasing year by year.From theperspective of horizontal perspective,in developed cities,the synergistic development of the two industries is highly correlated with the level of economic development.In remote cities,the correlation between the coordinated development of the two industries and the level of economic development is low.From a spatial perspective,the eastern region is above national standards,while the central and western regions are below national standards.Based on the conclusions,recommendations are made for governments and businesses.