On The Strategic Transformation Of "A" Fire Safety Company In The Context Of Professionalization

Fire safety is an important part of public security in China,and it is closely related to the security of public and personal property and life safety.The fire forces in China now are no longer the standing army,but under the charger of local administration.This kind of professionalization and specialization together with the increasingly fierce firefighting market competition means that fire:fighting products and services should meet new requirements and fire safety companies should steer their development towards a new course.So it is imperative for fire safety companies to make strategic transformation.In the context of professionalization,this research chooses "A" fire safety company as object.With the adoption of related theories and methods of strategic management,it analyses the development status of this company first,then finds out some problems existing in its development in the context of professionalization,and finally proposes corresponding countermeasures and suggestions.PEST Analysis and Michael Porter's Five Forces Model are employed in this research to make a detailed analysis of the macro-environment and industry environment of "A" company.PEST Analysis is adopted to analyze the strengths,weaknesses,opportunities and threats in the transformation of "A" company.Then all these factors are listed in the SWOT Analysis matrix.Based on the results of the matrix analysis,this research proposes future strategic positioning and goal of "A" company and some supporting measures required for strategy implementation.With growing importance attached to firefighting industry and favorable industrial policies introduced,"A" company should exert its strengths to produce and provide high-level,smart and green firefighting products and services so that it can develop new markets,create new growth points,improve core competitiveness and profitability,and further promote performance and future development.