A Study On The Relationship Between North Korea's Tourism Safety Perception And North Korea's Tourism Image,tourism Attitude And Visit Intention

Tourism has the characteristics of sensitivity and vulnerability,and is vulnerable to many factors,especially the occurrence of various security incidents will have a significant impact on the development of tourism.Overall,in recent years,China' s outbound tourism market is relatively stable,but there are still hidden dangers affecting outbound tourism security,and various kinds of tourism security incidents occur from time to time.At the same time,in view of the visit of Kim Jong-un,the supreme leader of the DPRK,the relationship between China and DPRK has been further strengthened,which to some extent has caused Chinese tourists to have some concern and curiosity about DPRK tourism in recent years.As the main body of tourism activities,the security of tourists will affect the tourism image of the destination country,and the tourism image of a country or region will further affect the tourist attitudes and visiting intentions.The interaction and relationship between these factors will have an important impact on the tourism development of a country.Based on this,this study mainly focuses on the measurement and analysis of tourism safety perception,tourism image,tourism attitudes and visiting intentions,and takes potential Chinese tourists to DPRK as the object of investigation,trying to analyze the relationship between DPRK tourism safety perception and tourism image,tourism attitudes and visiting intentions.This paper uses the methods of network survey and questionnaire survey to analyze and process the collected data using SPSS18.0 statistical analysis software,mainly through descriptive statistical analysis,factor analysis and regression analysis to explore the relationship between variables.The empirical analysis results show that Korean tourism security perception consists of three dimensions:national crisis security perception,emergency security perception and cultural difference security perception.Among them,national crisis security perception has a significant negative impact on tourism image,but has no significant impact on Tourism attitudes and visiting intentions;emergency security perception has a significant negative impact on tourism image,tourism attitudes and visiting intentions;cultural differences security perception has a significant negative impact on tourism image,tourism attitudes and visiting intentions;tourism image has a significant negative impact on tourism status Degree and visiting intention have significant positive effects;tourism attitude has significant positive effects on visiting intention.In this regard,this paper summarizes and puts forward relevant suggestions from three aspects,one is for the perception of tourism safety in North Korea,the other is for the image of North Korea tourism,and the third is for the attitude of North Korea tourism.Finally,this paper discusses the innovations,limitations and prospects of the study.