Research On The Development Of Hainan Agricultural Brand

With the development of China's economy and the improvement of people's material living standards,people's demands for material life are no longer satisfied with food and clothing.A healthy and green lifestyle has been greatly respected in recent years,Consumer demand has stimulated the emergence and development of brand agriculture.Hainan's tourism industry has always been its main economic pillar,and Hainan's natural advantages as a brand of agricultural development have not been unearthed.Although the development model of the combination of agriculture and tourism under the construction of Hainan International Tourism Island has driven the brand development of Hainan agriculture to a certain extent,the effect is not significant.The"Volcano Village Litchi" brand is a representative case of many branded agriculture in Hainan.It started late,but it has a relatively scientific development plan.Since the brand was founded,it has achieved considerable construction results in a relatively short period of time.This paper takes the brand of volcanic village lychee as a research case.By analyzing its development advantages and shortcomings,it conducts a relatively comprehensive study on the overall development of Hainan agricultural branding,thus further constructing many constructive features for the development of Hainan brand agriculture.opinion.Analyze the bottlenecks encountered in the branding development of Hainan agriculture.Combined with the current background of the times,Hainan's brand agriculture must adopt integrated resources to promote regional brand building;use the Internet to increase the propaganda of various platforms and build brand influence;Great science and technology investment,development of deep processing and research and development of peripheral products,while breaking through the limitations of logistics;combining local culture and local characteristics,to create their own brand culture;comprehensively improve farmers' cultural quality,cultivate professional talents and other strategies,in the "21st century sea Under the background of the development plan of the Silk Road and the 30th anniversary of the establishment of the province,the free trade pilot zone and the free trade port with Chinese characteristics,the development concept of "Green Water Qingshan is Jinshan Yinshan" is implemented,and brand agriculture construction is vigorously carried out.Steady in the face of fierce market competition.The arrival of the new media era has created a good brand development environment for Hainan brand agricultural construction.Different from previous research on Hainan agricultural brand development,this paper also combines the novel brand communication mode and suggestions in the new media era to help Hainan.The brand development and dissemination of agriculture has practical and practical significance.