Analysis Of Factors Affecting Inbound Tourism In Hainan And Countermeasures

Hainan is China's world-class business card at the southern end.In 2009,the country's development of Hainan International Tourism Island as a national strategy officially established Hainan's position in the world,attracting more and more foreign friends to come to China for tourism activities.According to the Hainan Statistical Yearbook,the number of international tourists entering Hainan from 2009 to 2016 has entered a situation of increasing and decreasing.The purpose of the establishment of the International Tourism Island is to attract more international tourists to visit the tourism activities.However,the number of international tourists entering Hainan in 2009 was 551,500,which was 427,800 less than last year.Not only has the number of international tourists entering Hainan not increased,but it has decreased.From 2010 to 2012,the number of international tourists entering Hainan has been increasing slowly.From 2013 to 2015,the number of international tourists has slowly declined.Until this repeated situation in 2016,the situation has improved.Hainan's inbound tourism has shown a warming trend.During this period,the tourism income brought by international tourists visiting Hainan has increased year by year,but the increase rate is not large.This has a relatively large impact on Hainan's foreign exchange income and inbound and outbound tourism.This paper first introduces the Hainan regional profile including natural resources overview,tourism resources overview,economic and social profile,and then elaborates on the development of Hainan's inbound tourism,including the analysis of tourism's main attractions and the development and status quo of Hainan's inbound tourism.Finally,according to the data collected from the questionnaire,the reliability test,correlation analysis and regression analysis were carried out by using SPSS24.0 software.According to the data,the factors affecting Hainan's inbound tourism were discussed and the factors were discussed to explore the countermeasures.The results of the questionnaire analysis show that the factors affecting Hainan's inbound tourism are cultural differences,climate,transportation,network openness and ease of use of tourist toilets.Strategic adjustments are needed based on the analyzed factors.It is necessary to develop an inbound tourism market with less cultural differences;protect the ecosystem,create an excellent natural environment and human environment;improve the accessibility of transportation,expand traffic coverage;expand the advantages of science and technology,expand the openness of the network;optimize the tourism toilets and improve Service efficiency;I hope that the proposed strategy can provide ideas for optimizing Hainan's inbound tourism.Hainan International Tourism Island has been in the near 10th anniversary of the establishment of Hainan International Tourism Island.The arrival of a large number of international tourists will help to improve the overall internationalization level of Hainan.At the same time,the tourism revenue brought by international tourists in Hainan will also promote Hainan's overall tourism revenue.Economic growth.The collision between the foreign culture brought by international tourists and the local culture of Hainan will make the cultural atmosphere of the international tourist island more diverse.Taking advantage of the establishment of Hainan Free Trade Port,explore the factors affecting Hainan's inbound tourism,eliminate the drawbacks and optimize the dominant factors,and provide a small force for strengthening Hainan's construction into a better,better and higher quality international tourism destination.Hainan's overall comprehensive strength.