The Study On Electricity Marketing Development Of Day Lily QiDong

In the "Internet +" and "public entrepreneurship,peoples innovation" a new era,people's consumption mode from the traditional entity services to web services,thus evolved a new marketing mode,namely the e-commerce marketing.In the Internet influence the further development of constantly,the agricultural industry also ushered in the new opportunities and ushered in the development of a new transition stage,with the improvement of the rural infrastructure,rural electronic commerce rapid development;Rural e-business mode innovation and optimization,constantly enrich and perfect the service content,become an important gripper for agricultural supply side structure reform.The rise of e-commerce marketing for farmers,can cut produce middlemen,without increasing the burden,urban residents can multiply the farmers'income,further broaden the channels of increasing farmers' income;At the same time also for farmers,agricultural enterprises and puts forward some new requirements,should not only pay attention to the production of agricultural products itself,and to keep pace with The Times,constantly absorbing the advanced technology and marketing concept.Rural e-commerce development in China is still in its infancy stage,the rural electronic commerce in the infrastructure construction,e-commerce marketing environment,electric business,business logistics and related policies and regulations need to improve.This article through to the national geographical indications protection products QingDong daylily e-commerce marketing as the research object,QingDong daylily e-commerce marketing development Suggestions were put forward.First,this paper expounds the research background significance,research status at home and abroad,the research content and method,this paper introduces the research train of thought;And the e-commerce marketing,the marketing of agricultural products,agricultural products marketing and modem agricultural development,agricultural products supply chain theory and consumer behavior theory are expounded.Secondly,this paper analyzes the QingDong daylily e-commerce marketing present situation,summarizes the current status of QingDong daylily industry,QingDong daylily e-commerce marketing application status of daylily,Daylily e-commerce marketing present situation and the status quo of the trading participants.Third,in this paper,the QingDong daylily e-commerce marketing in weak infrastructure,lack of talent,low degree of logistics system is not sound,standards,and transaction security does not reach the designated position,this paper analyzed the problems and reasons.Fourth,this paper studied the domestic and foreign agricultural electricity marketing experience,obtained the QingDong daylily e-commerce marketing to improve the electricity marketing system,strengthening the construction of logistics system,cultivating outstanding talents of electricity marketing and strengthen the guarantee system of electricity marketing enlightenment.Finally,from the perfect day lily electricity marketing support system,strengthen personnel training,improve the logistics system,promote the day lily brand standardization construction,improve the day lily Suggestions on electricity marketing system of QingDong well e-commerce marketing strategy of lily flower,hope to be able to better promote the development of QingDong daylily industry.