With recent intensifying global energy crisis and adjustment of energy industrial structure,in China,new-energy vehicle was positioned as a significant part of strategic layout of energy industry.Against this background,Xiao Che Dian Pao Car Rental&Leasing Co.Ltd.(XCDP Car Rental&Leasing Co.Ltd.in following parts)was founded in 2015,specializing in new-energy car rental and leasing business.In the past three years,the writer of this thesis,one of the founders and managers of XCDP Car Rental&Leasing Co.Ltd.,accumulated a huge amount of users’ data and abundant operation experiences in new-energy car rental and leasing business,developed an unique business mode and started the study on operation and promotion of new-energy car rental business.Based on the theory of rental business operation,the thesis analyzed the data of XCDP Car Rental&Leasing Co.Ltd.,including the present situation and problems of operation mode and business environment,aiming to propose suggestion of innovative operation mode.The thesis concluded that,in order to meet the demand of this market and to conform to the industrial development trend,even though the operation mode of XCDP Car Rental&Leasing Co.Ltd.shows a strong vitality,it still needs to be further innovated.It is hoped that this study positively contribute to the healthy development of new-energy car rental and leasing business.Taking XCDP Car Rental&Leasing Co.Ltd.as the study subject,this study analyzed and summarized the innovation in the administrative management,the marketing management,the service management,the technology management and the financial management of XCDP Car Rental&Leasing Co.Ltd.;based on the market data and operational data,the thesis further analyzed the feasibility,sustainability and weakness of this operation mode,aiming to propose suggestion on innovation.The conclusion of this study provides a reference for other operators and researches on new-energy car rental and leasing business. |