Research On Customer Relationship Management Of Jiangxi Jiayuan Pharmaceutical Company

In today's increasingly fierce competition,medicine manufacturers have realized that there is no balance between profit and sales trend,so how to carry out the reform of drug sales,through effective and customer formation of a stable relationship,improve the management of customers,especially with the relationship between major customers,Increasing the competitiveness of enterprise medicine with other domestic and foreign manufacturers has become an imminent problem for drug manufacturers.Therefore,how to gain competitive advantage in complex environment,greatly improve customer satisfaction,effectively reduce operating costs,enhance their own profit space,and thus improve the market share of enterprises,to meet market and open up market capacity,shorten the capital turnover time is the most concern of China's pharmaceutical enterprises.In this paper,it focused on the company's major customer relationship of Jiangxi Jia Yuan pharmaceutical.First of all,this paper uses the method of summarization,focus on customer-related theoretical knowledge,customer value,customer goal management,customer management methods and skills;Secondly,using the empirical analysis method,taking Jia Yuan medicine company as an example,deeply analyzes the present situation and the problem of the company customer relationship management,and probes into the cause of the problem.In view of the problems existing in the company's customer relationship management,from the system,technology,personnel and funds and other aspects of the improvement methods and safeguard measures,in order to improve the company in the eyes of customers recognition,visibility,reputation and loyalty,but also conducive to the enterprise grasp the trend of customers,strengthen contact with customers,expand their own customer channels,Provide the most timely and best customer service.Finally,summarize the full text,discuss the deficiencies.