Research On The Development Strategy Of Leisure Agriculture About Mulberry Base Pond

Mulberry-Base-Fishpond ecosystem is a traditional agricultural production method in China.It is a circular ecological agricultural model of "planting mulberny on the base,raising silkworm with mulberry leaves,feeding fish with silkworm sand,fertilizing mud with fish manure and nourishing mulberry with pond mud".In order to promote rural economic development and increase farmers 'income,it is great significant for rural economic development to actively seek the development model of leisure agriculture based on Mulberry-Base-Fishpond under the production model of protecting Mulberry-Base-Fishpond ecological agriculture.This paper takes Mulberry-Base-Fishpond as the research object,using the theory of sustainable development?experience economics theory and other methods to research,and uses SWOT analysis to analyze the advantages,disadvantages,opportunities and challenges of leisure agriculture based on Mulberry-Base-Fishpond in Nanxun District.Combining with the present situation of Nanxun district,this paper explores the development model of leisure agriculture in Mulberry-Base-Fishpond and puts forward the development countermeasures of "four orientations":Firstly,the orientation of government.Rational planning to identify the key areas of leisure agriculture development in Mulberry fish pond,improve infrastructure construction,enlarges capital investment guarantee,and improve management mechanism.Secondly,the orientation of scenic spots.In the Mulberry-Base-Fishpond leisure agriculture,landscape design must plan in a unified way.the characteristics of accommodation and service should be reflected to improve the attraction to tourists.Thirdly,the orientation of consumers.Combine the needs of different groups of people and open up new markets for consumers.Fourthly,the orientation of marketing.Create a marketing market layout for health,tourism,old-age care,and ecological agricultural products;With the help of various marketing models,the marketing channels will be broadened to promote the development of leisure agriculture based on Mulberry-Base-Fishpond in Nanxun District.The development strategy of leisure agriculture based on Mulberry-Base-Fishpond proposed by the author is beneficial to the development of rural leisure agriculture.In the future,the development of leisure agriculture based on Mulberry-Base-Fishpond in Nanxun District will be continuously explored under the guidance of policies and markets.It will form a tourism brand with characteristics to promote the success of the ecological agricultural economic development model in Nanxun District.